Lawrence Fong is a native San Franciscan with a lifelong passion for homes, architecture, and the neighborhoods that make the city so distinctive. Raised between schooling in Nob Hill and home in the Inner Richmond, his fascination with real estate began on at local open houses, including one memorable experience as a teen where he convinced his parents to purchase a home they toured together. Years later, that passion came full circle when he joined Vanguard Properties - the very brokerage that represented his family in that purchase.

Before transitioning into real estate, Lawrence spent more than two decades leading strategy and operations for some of the world’s most recognized companies, including Gap Inc., Amazon, Twitch, and DoorDash. His background as a senior executive sharpened his expertise in negotiation, market analysis, operations, and client service — skills he now brings to every real estate transaction with a calm, strategic, and highly personalized approach.

As a San Francisco homeowner, landlord, HOA board member, and short-term rental host, Lawrence understands the city’s housing market from multiple perspectives. His clients value not only his market knowledge and business acumen, but also his thoughtful guidance, responsiveness, and ability to make complex transactions feel approachable and seamless. Backed by a trusted network of inspectors, contractors, designers, and industry professionals, he helps clients navigate each step with confidence, clarity, and care.

For buyers, Lawrence leverages data-driven analysis with a deep understanding of San Francisco’s neighborhoods to help clients find the right home, negotiate effectively, and position for long-term value.

For sellers, he brings a refined, design-conscious approach to marketing a home — leveraging strategic preparation, elevated presentation, and targeted exposure to attract qualified buyers and maximize value with low stress.

Lawrence is committed to delivering a highly tailored experience rooted in trust, discretion, and results.